This article reflects on the popular social media platforms over the past year. The social media world is changing ridiculously fast. The addition of platforms every so often can make it more difficult (or easier) for marketers to get their message across to their targeted audience.
Social media digital marketing is all about finding out which strategies work best for you. There are different types – Facebook, Instagram, Twitter, SEO – that can be used in a campaign strategy, however not all types work the same for every company. This article wraps up our class discussions perfectly. Digital marketing has many techniques, but a marketer must look at the trends to see what will work best.
Author Jayson DeMers touches on the 7 social media trends that dominate in 2016. The first is Live Video. This relates to the viral videos that we worked on for the first project in this class. This is an easy and effective way to intereact with others.
The second is stories. Snapchat stories and Instagram stories help marketers reach an audience effectively as well. This is like storytelling in social media marketing, and brands are starting to see “killer results.”
The 3rd trend is mobile optimization. Optimization for these mobile apps – like Instagram and Facebook – is increasing. DeMers says, “Google continues to increase mobile optimization with features like accelerated mobile pages.”
Social commerce and advertising is the next trend. New advertising options have been developed on various social media platforms.
The 5th is echo cambers and influence. Not a new tool, but has been used increasingly more than in the past. With the amount of content on social media feeds, it was difficult for consumers to find what they wanted to see. Now, this technique is a system of user engagement that ranks news stories related to what the consumer has looked at in the past. This technique also, “creates a kind of echo chamber that limits individuals’ exposures to opposing views or new information – which, during an already contentious election year that included a deluge of fake news that was perpetuated as long as it fit with users’ beliefs, resulted in significant controversy.” Facebook and other social media platforms are increasingly using this technique to keep their consumers engaged. Google has also already take steps to discourage fake news by requiring advertisers to pay for it.
The 6th trend mentioned here is fun and games. Apps are continuously updated to remain fun for their users. By continuously changing these apps, users are more engaged and want to stick around to use them.
Finally, the last trend discussed here is the rise of chatting. Social media platforms continuously are changing allowing consumers adding messaging features so that consumers can “chat.”For example, Snapchat is growing in popularity and the most recent feature is that consumers can chat through the app. You can reply to snaps, or you can message “friends” normally. This unique experience is drawing people in to these apps that have this feature.
From looking into these trends, I can only imagine what 2017 has in store. These trends will continue to grow, apps will continue to update, and ideas will continue to form. Social media isnt going away – it’s just getting started.
The Top 7 Social Media Trends That Dominated 2016, Author: Jayson DeMers