I enjoyed this article that talks about the 10 laws of social media marketing. Some of the most important points I think this article makes is the law of focus and acknowledgment. The law of focus is critical because it is important to specialize instead of casting a wide net and not satisfying everyone. If you specialize, you have a better chance of interacting and connecting with a specific group of customers, which will be more successful. The law of acknowledgment is significant because if someone reaches out about a question, and the company does not answer promptly with a satisfying answer, it could hurt the company and their brand.