Monthly Archives: September 2017

Going Viral

https://www.forbes.com/sites/lewishowes/2012/08/09/how-to-go-viral-on-youtube-the-untold-truth-behind-getting-views/#38019d896b97 Good morning! Here is an article on Forbes, written by Lewis Howes, talking several tips regarding going viral on YouTube. He suggests that while videos may have the chance to go viral unintentionally, this San Francisco-based advertising agency called … Continue reading

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Interesting Article About the Future of Digital Marketing

Article Link: http://mashable.com/2017/09/13/digital-marketing-transformation/#beAQb9Fa2Sq2 This article is about how digital marketing will transform in the future using artificial intelligence to make decisions outside the data strategy set by humans and personalize consumers’ online experiences. I found it very interesting that marketers … Continue reading

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http://www.zdnet.com/article/how-marketers-can-use-power-of-social-proof-through-fomo/

I came across this article and found it to be really relevant and true. FOMO, or the fear of missing out, is an extremely smart way to get consumers to buy products. Because most consumers look to what others are … Continue reading

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Interesting article about digital advertising

Link to article: http://www.adweek.com/digital/7-new-digital-marketing-stats-that-jump-off-the-page/ This article was shared on LinkedIn and I found a lot of these stats to be crazy because they go against common perception. Some of the stats are very easy to believe, such as the fact … Continue reading

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Being a Social Media Influencer

Relevant! “…we were able to offer a beauty vlogger $30,000 for a video. And I was super excited to send the offer, because it’s like, it’s kinda fun — that’s a lot of money to give somebody to make a … Continue reading

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A lesson in Monitoring Biases with Aziz Ansari and Jimmy Fallon

In class last week we learned about different biases that marketers may encounter while monitoring their social media platforms. We learned about the extremity bias which is when extreme opinions are oversampled and negativity bias which is when negative opinions … Continue reading

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Tips to make your Youtube video viral

Good read and helpful tips. We’re all trying to get as many views as we can, so I found this article is worth glancing over. http://www.talentzoo.com/beneath-the-brand/blog_news.php?articleID=11836

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10 Proven Ways to Make Millions on Social Media

I found this to be a very interesting article especially because I was unaware how much money there is to be made in social media entrepreneurship. https://www.entrepreneur.com/article/300631

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Apple is implementing Intelligent Tracking Prevention in the new Safari update and it may have a big influence on the AdTech world

https://www.linkedin.com/pulse/apples-intelligent-tracking-prevention-what-do-we-know-alice-beaden Apple is deleting the important information from cookies within 24 hours of browsing a website. Great for users, possibly terrible for online advertisers. I’m interested to see how this progresses.

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Promoting your Youtube video

Here are some great ideas on how to promote the video project. I think it is worth a read before you post it to Youtube. The article talks gives tips on how to name and tag the video. https://www.entrepreneur.com/article/230500#

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