Monthly Archives: October 2017

Basics of Paid Advertising

Understanding the Basics of Paid Advertising Online I found this article that talks about the different benefits of paid advertising. Paid advertising offers a way to increase a company’s brand awareness and target the “right” customers. This article also breaks … Continue reading

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How do people use TripAdvisor ?

I found this interesting article about the use of TripAdvisor which can complete the article we studied in class. As we can see, TripAdvisor has a real impact in the decision making all over the world. https://www.tnooz.com/article/tripadvisor-online-review-insights-phocuswright-study/

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Page Speed Matters in SEO

As we saw in class today, many aspects matter regarding how Google’s algorithm ranks your webpage. There is one aspect that I find particularly exciting, and it is that Google considers the page speed as a search ranking factor. So, … Continue reading

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Facebook adds Resume/CV feature

If Facebook allows users to add their resumes to their profiles, it would definitely pose a threat to LinkedIn, but I don’t see Facebook competing well against LinkedIn. Facebook has a huge user base, but is more of an informal … Continue reading

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Why Word of Mouth Marketing is the Most Important Social Media

https://www.forbes.com/sites/kimberlywhitler/2014/07/17/why-word-of-mouth-marketing-is-the-most-important-social-media/#3840d0454a8c I really enjoyed this article about Word of Mouth Marketing. It goes into detail on why companies need to focus on this strategy of marketing and not ignore these conversations that are happening. Companies are often too worried about … Continue reading

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Burger King Commercial

Hi everyone! I saw this advertisement and thought it was very interesting. It shows that a viral video doesn’t necessarily need to be funny to get peoples attention. To become viral, it just has to have real content that people … Continue reading

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Chick-fil-A College Football Commercial

I saw this commercial the other day and it reminded me of the Coca-Cola commercial we watched in class. I think Chick-fil-A does a good job here of putting out content that most people will agree promotes a positive message, … Continue reading

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Case Studies of UnderArmour, Coca Cola, and Geico

https://www.entrepreneur.com/article/302119 UnderArmour has been particularly successful in its social media marketing through creating an in-depth fitness blog and apps that users happily look to. Geico provides a hefty amount of information on the ins and outs of insurance as it … Continue reading

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10 Laws of Social Media Marketing

https://www.entrepreneur.com/slideshow/299334#2 I enjoyed this article that talks about the 10 laws of social media marketing. Some of the most important points I think this article makes is the law of focus and acknowledgment. The law of focus is critical because … Continue reading

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Videos keep getting more important in social media marketing

Every day I look at my Facebook’s Home, and I have realized that people keep sharing videos much more than before. I keep getting ad videos or I get ads in between interesting videos of cooking recipes or others. I … Continue reading

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