Monthly Archives: November 2017

Facebook vs. Twitter

https://www.usatoday.com/story/money/markets/2017/11/25/a-foolish-take-teens-still-prefer-snapchat-to-facebook/107872856/ USA Today came out with an interesting article comparing Facebook to Snapchat and how teens are using Snapchat more often than Facebook. The article mentioned that Facebook is more for adults and Snapchat is more for teens. This article … Continue reading

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The 6 Most Effective Social Media Metrics To Understand

This is a very interesting article about social media metrics in addition to what we discussed in class. The key point we have to remember is that it depends on the campaign which metrics are more important to look at. … Continue reading

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Russia Uses Twitter Bots to Influence the Brexit Vote Too

http://fortune.com/2017/11/15/russia-twitter-bots-influence-brexit/   Yesterday, it came out that Russian bots allegedly used social media to interfere with the 2016 Brexit vote, not only the U.S. Election. When the UK voted to separate from the EU, most were shocked. This may be … Continue reading

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Do Page Likes Still Matter On Facebook?

https://www.socialmediatoday.com/social-networks/do-page-likes-still-matter-facebook This article relates to what we have been talking about in class regarding Facebook and what a Facebook like means. The article provides details about the evolution of the like and how over time certain features have been adapted. … Continue reading

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7-Step Social Media Advertising Strategy to Better Performing Ads

https://sproutsocial.com/insights/social-media-advertising/ I think this article goes into great detail for each step which I think help clearly explains how to improve social media advertising. I think Step 5, have a specific funnel for users arriving from ads has a great … Continue reading

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Another example of a simple viral catch phrase

https://www.maxim.com/entertainment/dilly-dilly-bud-light-commercial-2017-10 Backtracking a bit in terms of what we are learning in class, I came across an article about how a simple catchphrase can go viral. Above is a link to a new Bud Light campaign. The people in the … Continue reading

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91-year old woman at same company for 71 years says she’ll retire when they ‘carry me out in a box’

https://www.yahoo.com/lifestyle/91-year-old-woman-job-71-years-will-retire-push-door-carry-box-120027682.html In current millennials people go from jobs to jobs in order to climb up the ladder in an industry to get to where you want to be. Elena is showing loyalty and dedication to this company by continuously waking … Continue reading

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The Four Most Popular Myths about Paid Advertising

https://www.forbes.com/sites/forbesagencycouncil/2017/09/06/the-four-most-popular-myths-about-paid-advertising-debunked/#16542774672e This Forbes article includes the four most popular myths about paid advertising. I found it to be very interesting that the number one myth is that the top ad position is not always the best. The second and third … Continue reading

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8 Rules for Google’s Search Engine Optimization

This Forbe’s article list 8 crucial rules for optimizing and dominating search results on Google. It is interesting that the first rule is about trust. It is fascinating that even computers are capable of realizing which links are organic and trustworthy, … Continue reading

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“A Nonprofit’s Ultimate Guide to Social Media Marketing”

A Nonprofit’s Ultimate Guide to Social Media Marketing This article discusses the role of marketing in nonprofit businesses and some of the challenges that come with this. While, in most cases, nonprofits need the help of donors and volunteers to … Continue reading

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