This article discusses the role of marketing in nonprofit businesses and some of the challenges that come with this. While, in most cases, nonprofits need the help of donors and volunteers to run their business, marketing often takes the back burner on the to-do list for these businesses. This is where social media marketing comes to play. Using social media requires less of a time and money commitment than traditional marketing avenues, making it ideal for nonprofit businesses. The author of this article suggests sticking to two social media sites for a nonprofit business, at least to start out–this way a good amount of effort and time can be put into these two sites rather than spreading ideas and resources too thin.
This article also gives a few practical tips on how to design social media posts for nonprofits. Specifically, post consistently and often, and follow the 80/20 rule (80% about the nonprofit, 20% promotional).