Apple is implementing Intelligent Tracking Prevention in the new Safari update and it may have a big influence on the AdTech world

https://www.linkedin.com/pulse/apples-intelligent-tracking-prevention-what-do-we-know-alice-beaden

Apple is deleting the important information from cookies within 24 hours of browsing a website. Great for users, possibly terrible for online advertisers. I’m interested to see how this progresses.

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One Response to Apple is implementing Intelligent Tracking Prevention in the new Safari update and it may have a big influence on the AdTech world

  1. This is a good first step, although advertisers usually find a way around this. Plus, it doesn’t really affect paid search or Facebook ads, which are the two largest sources of paid online advertising.

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