Author Archives: cescobartorres

Ethics of Marketing to Children

We recently talked about ethics in online marketing. One of the issues that we did not touch in depth was marketing to children. I find this topic interesting because it is a grey area, not only in online marketing but … Continue reading

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Snapchat as a useful tool for businesses

When thinking about social media networks in which businesses can do their marketing we mostly think of Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google+. However, Snapchat can also be a good tool that business can use. This social network can … Continue reading

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Facebook Removal of Four Targeting Options

As we saw in class, Facebook Ads offers the possibility of creating a very specific target for a company’s advertisements. The filters go from general ones that are used currently as ‘age’ to others that are more specific as ‘residential … Continue reading

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Page Speed Matters in SEO

As we saw in class today, many aspects matter regarding how Google’s algorithm ranks your webpage. There is one aspect that I find particularly exciting, and it is that Google considers the page speed as a search ranking factor. So, … Continue reading

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Videos keep getting more important in social media marketing

Every day I look at my Facebook’s Home, and I have realized that people keep sharing videos much more than before. I keep getting ad videos or I get ads in between interesting videos of cooking recipes or others. I … Continue reading

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