Author Archives: Eli Engelman

Another example of a simple viral catch phrase

https://www.maxim.com/entertainment/dilly-dilly-bud-light-commercial-2017-10 Backtracking a bit in terms of what we are learning in class, I came across an article about how a simple catchphrase can go viral. Above is a link to a new Bud Light campaign. The people in the … Continue reading

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How to make a viral video

This is a clip from one of my favorite TV shows, Nathan for You. The show revolves around Nathan Fielder, a business “expert”, offering “advice” to struggling businesses on how to improve their business. In this episode, Nathan works with … Continue reading

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Interesting article about digital advertising

Link to article: http://www.adweek.com/digital/7-new-digital-marketing-stats-that-jump-off-the-page/ This article was shared on LinkedIn and I found a lot of these stats to be crazy because they go against common perception. Some of the stats are very easy to believe, such as the fact … Continue reading

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