Author Archives: jstein6
http://adage.com/article/cmo-strategy/chobani/311363/ Chobani is undertaking a redesign to stand out among several yogurt brands. The yogurt aisle is apparently a sea of “sameness” so Chobani is looking to create a new packaging that stands out. Chief Creative Officer, Leland Maschmeyer, describes … Continue reading
Apple is implementing Intelligent Tracking Prevention in the new Safari update and it may have a big influence on the AdTech world
https://www.linkedin.com/pulse/apples-intelligent-tracking-prevention-what-do-we-know-alice-beaden Apple is deleting the important information from cookies within 24 hours of browsing a website. Great for users, possibly terrible for online advertisers. I’m interested to see how this progresses.