Author Archives: rdodson2

How Online Marketing is like Online Dating

https://www.forbes.com/sites/forbescommunicationscouncil/2017/11/27/finding-love-how-online-marketing-is-like-online-dating/#5dfb32f09fd9 This article highlights how many important elements of online marketing are similar to online dating. I thought this article would be useful for the class to read as we start our final projects because it offers broad online marketing … Continue reading

Posted in Uncategorized | 39 Comments

The Downfall of Using Twitter for Social Media Marketing

https://www.forbes.com/sites/forbesagencycouncil/2017/11/03/why-twitter-is-not-the-future-of-marketing/#16b407404ca2 This article caught my eye because we have talked a lot about Twitter during class. I thought it made some really good points, because I have seen Twitter become less popular amongst my peers throughout the years. I also … Continue reading

Posted in Uncategorized | 1 Comment

Interesting Article on Social Media Marketing Challenges

“‘Likes Lead to Nothing’ And Other Hard-Learned Lessons Of Social Media Marketing” https://www.forbes.com/sites/hbsworkingknowledge/2017/09/18/likes-lead-to-nothing-and-other-hard-learned-lessons-of-social-media-marketing/#6c243dd642c9 This article talks about how marketers have increased spending on social media marketing by 200% over the past eight years, and that spending will only to continue … Continue reading

Posted in Uncategorized | 1 Comment

Interesting Article About the Future of Digital Marketing

Article Link: http://mashable.com/2017/09/13/digital-marketing-transformation/#beAQb9Fa2Sq2 This article is about how digital marketing will transform in the future using artificial intelligence to make decisions outside the data strategy set by humans and personalize consumers’ online experiences. I found it very interesting that marketers … Continue reading

Posted in Uncategorized | Comments Off on Interesting Article About the Future of Digital Marketing