Author Archives: Rachel Golan

https://digitalmarketinginstitute.com/blog/2017-4-4-the-5-best-social-media-campaigns-of-2017-so-far

When working on our final project, I came across this article. These 5 social media campaigns were extremely effective and reached a huge audience, some are still talked about today. I think that all of these campaigns struck some emotion, … Continue reading

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How This Mom Hits 7 Figures a Month Using Social Media.

I found this article to be really interesting. As quoted in the article, “If you’re really smart with it, you can build an audience that’s so captive and loves you and loves everything you do and buys everything you sell.” … Continue reading

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https://marketingland.com/4-myths-video-social-media-marketing-debunked-222139

It is interesting that people are saying video advertising is the biggest and most effective trend. Personally, I hate when video ads pop up. I would rather see a sponsored content picture on my feeds.

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http://www.adweek.com/digital/megan-james-mgid-guest-post-5-social-media-content-marketing-trends-2018/

Social media is rapidly changing every day. There are so many opportunities for companies to market through social media, as long as they are fast moving and stay up to date.

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http://www.zdnet.com/article/how-marketers-can-use-power-of-social-proof-through-fomo/

I came across this article and found it to be really relevant and true. FOMO, or the fear of missing out, is an extremely smart way to get consumers to buy products. Because most consumers look to what others are … Continue reading

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