Author Archives: smcmaho2

7 of the Most Impactful Digital Campaigns of 2017… so far

https://digitalmarketinginstitute.com/the-insider/14-06-17-7-of-the-most-impactful-digital-campaigns-of-2017 This semester we have talked a lot about what makes a video go viral. These digital campaigns have all gone viral and made an impact on society in 2017. My favorite one of these campaigns is the Heineken social … Continue reading

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Is it Time to Cut Back?

https://www.entrepreneur.com/article/295067 Sometimes, less is more. The evolution of Social Media Marketing rapidly changes and the new trend is cutting back on posting content. Instead of posting more content, companies should focus on the timing of their content and creating concise … Continue reading

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Organic Social Media Marketing

https://www.emarketer.com/content/is-organic-social-media-marketing-still-relevant A debate as to whether or not Social Media Marketing is effective has begun to revolve around organic posts. The reported number of companies using Social Media for online marketing is at an all-time high and consumers want real … Continue reading

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