Basics of Paid Advertising

Understanding the Basics of Paid Advertising Online

I found this article that talks about the different benefits of paid advertising. Paid advertising offers a way to increase a company’s brand awareness and target the “right” customers. This article also breaks down the five major platforms for paid advertising including Facebook, Twitter, LinkedIn, Pinterest, and Google AdWords. I thought it was interesting to learn about some of the different platforms of paid advertising and how to navigate the sites.

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One Response to Basics of Paid Advertising

  1. This article does a great job of discussing how each platform serves a different audience, and therefore how the campaign goals can help decide where to pay for ads.

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