Being a Social Media Influencer

Relevant!

“…we were able to offer a beauty vlogger $30,000 for a video. And I was super excited to send the offer, because it’s like, it’s kinda fun — that’s a lot of money to give somebody to make a five-minute YouTube video. ”

https://www.cbsnews.com/news/business-behind-being-a-social-media-influencer/

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One Response to Being a Social Media Influencer

  1. sraps says:

    I’ve read articles such as this one before about influencers and it always shocks me to see the profits that influencers can make off of a single post. However, if you think about it, it does make sense to pay large sums of money to celebrities or influencers that have a large following to make a post about a particular product because the post alone drastically increases the exposure for that product.

    It is also important to note that it is required for influencers to disclose that their posts promoting a product are “ads”. This disclosure shows followers that the influencer is being compensated for the promotion.

    Check out this article about requirements for influencers to disclose ads:
    http://adage.com/article/digital/ftc-cracking-social-influencers-labeling-promotions/305345/

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