Burger King Commercial

Hi everyone! I saw this advertisement and thought it was very interesting. It shows that a viral video doesn’t necessarily need to be funny to get peoples attention. To become viral, it just has to have real content that people can relate to and appreciate, with this commercial focusing on creating trust with Burger King’s consumers.

https://www.gq.com/story/burger-king-bullying-psa

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2 Responses to Burger King Commercial

  1. I really like this campaign, yet it is so different from most of Burger King’s efforts.

  2. jstein6 says:

    I think this is a really intelligent campaign by Burger King. They bring more awareness to bullying than they do their own brand and I think that puts them in a positive light. It taps into the idea that every giant company should look out for the greater good of society. Also, the employee who bullies Whoppers is hysterical.

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