Category Archives: Uncategorized

6 Great Social Media Campaigns

https://www.socialmediatoday.com/news/6-great-social-media-campaigns-to-inspire-your-2018-marketing-strategy/512223/ After just finishing our final project on social media campaigns, this was an interesting article to see about some of the best campaigns in 2017. The article explains why they were successful and how they generated a response.

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https://digitalmarketinginstitute.com/blog/2017-4-4-the-5-best-social-media-campaigns-of-2017-so-far

When working on our final project, I came across this article. These 5 social media campaigns were extremely effective and reached a huge audience, some are still talked about today. I think that all of these campaigns struck some emotion, … Continue reading

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How This Mom Hits 7 Figures a Month Using Social Media.

I found this article to be really interesting. As quoted in the article, “If you’re really smart with it, you can build an audience that’s so captive and loves you and loves everything you do and buys everything you sell.” … Continue reading

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Unethical Marketing

https://www.forbes.com/sites/jaysondemers/2017/05/17/5-common-unethical-marketing-practices-are-you-guilty/2/#2482ddbb8de6 Something that struck me in this class is our discussion on marketing as it relates to ethics. We college students live in a fascinating time where marketers and companies have reaches and capabilities beyond our wildest imaginations. How would … Continue reading

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The Future of Twitter

I thought this article went perfectly with our discussion of Twitter in class. It is hard to say whether or not Twitter will or will not exist in the future, but I think this article does a pretty good job … Continue reading

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11 Predictions on the Future of Social Media

https://www.cnbc.com/2014/10/02/11-predictions-on-the-future-of-social-media.html As the semester comes to an end, I find it fascinating to look into the future of social media. This article, “11 Predictions on the future of Social Media” is a constant reminder to me that our lives were … Continue reading

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7 of the Most Impactful Digital Campaigns of 2017… so far

https://digitalmarketinginstitute.com/the-insider/14-06-17-7-of-the-most-impactful-digital-campaigns-of-2017 This semester we have talked a lot about what makes a video go viral. These digital campaigns have all gone viral and made an impact on society in 2017. My favorite one of these campaigns is the Heineken social … Continue reading

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Ethics of Marketing to Children

We recently talked about ethics in online marketing. One of the issues that we did not touch in depth was marketing to children. I find this topic interesting because it is a grey area, not only in online marketing but … Continue reading

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Hackers make student data public in escalating demands for ransom

https://www.nbcnews.com/nightly-news/video/hackers-make-student-data-public-in-escalating-demands-for-ransom-1096881219949 With the increasing amount of information that is made accessible online or digitized, the more exposures individuals have to attacks such as these at this small school in Montana. Although this can be framed as a “small scale” attack, … Continue reading

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10 Social Media Trends to Prepare for in 2018

https://www.entrepreneur.com/article/300813 This article talks about a number of different social media trends that will impact users in 2018. It suggests that features like video streaming and virtual reality will be developed, brands will utilize the newer forms of social media … Continue reading

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