Category Archives: Uncategorized

China defends state control over internet at technology forum

https://www.ft.com/content/dad122c8-d7e8-11e7-a039-c64b1c09b482 I believe this article is very relevant to the current net neutrality debate that is happening. China has held strict government regulations over their internet and is in favor of each country having their own sovereignty when it comes … Continue reading

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What Facebook is going to be in 10 years ?

This article can be a possible answer to the question we were asking ourselves during the last class. What Facebook will be in 10 years ? https://www.technologyreview.com/s/601276/5-things-you-need-to-know-about-facebooks-next-10-years/

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What Facebook is doing with our data ?

I found this article interesting after the discussion we had in class about what social networks are doing with our data. We can see that even if you are not using Facebook, it is still possible for it to collect … Continue reading

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Algorithms, Advertising, and Consumer Behavior on Snapchat

Snapchat Is Taking a Page From Facebook’s Playbook to Grow Into a Bona Fide Social Media Platform Discussed here is an interesting development in the world of social media. Snapchat, forever competing with Facebook for both consumer attention and advertiser’s … Continue reading

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Why Facebook Will Never Die

1. Facebook has already gone through the most difficult time period for companies that have matured and has only come out stronger. Years ago when it was reaching saturation with our generation it seemed like Facebook was destined to fail … Continue reading

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Is it Time to Cut Back?

https://www.entrepreneur.com/article/295067 Sometimes, less is more. The evolution of Social Media Marketing rapidly changes and the new trend is cutting back on posting content. Instead of posting more content, companies should focus on the timing of their content and creating concise … Continue reading

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Organic Social Media Marketing

https://www.emarketer.com/content/is-organic-social-media-marketing-still-relevant A debate as to whether or not Social Media Marketing is effective has begun to revolve around organic posts. The reported number of companies using Social Media for online marketing is at an all-time high and consumers want real … Continue reading

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SELLING CERTAINTY AS A SERVICE WITH BLOCKCHAIN

http://adage.com/article/digitalnext/selling-certainty-a-service-blockchain/311115/ What many people don’t know is that blockchain can be used for much more than just cryptocurrency. This article talks about how blockchain can take away the uncertainty when buying ad space and promise infinitely better online security. Blockchain … Continue reading

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Chobani Undertaking a Brand Redesign

http://adage.com/article/cmo-strategy/chobani/311363/ Chobani is undertaking a redesign to stand out among several yogurt brands. The yogurt aisle is apparently a sea of “sameness” so Chobani is looking to create a new packaging that stands out. Chief Creative Officer, Leland Maschmeyer, describes … Continue reading

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Snapchat as a useful tool for businesses

When thinking about social media networks in which businesses can do their marketing we mostly think of Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google+. However, Snapchat can also be a good tool that business can use. This social network can … Continue reading

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