Facebook vs. Twitter

https://www.usatoday.com/story/money/markets/2017/11/25/a-foolish-take-teens-still-prefer-snapchat-to-facebook/107872856/

USA Today came out with an interesting article comparing Facebook to Snapchat and how teens are using Snapchat more often than Facebook. The article mentioned that Facebook is more for adults and Snapchat is more for teens. This article relates back to what we have been learning in class because in order to do a proper social media campaign, you need to know who uses what form of social media. It is crucial to understand the benefits and downside to each form of social media. However, I am curious how companies can use Snapchat to their benefit? Would it be through ads/stories? How does that compare to Facebook displaying ads on their site?

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One Response to Facebook vs. Twitter

  1. This is interesting and very relevant for the discussion we will have on Thursday. An important question is whether teens will move to Facebook as they get older, or will they continue to avoid it later in life.

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