When working on our final project, I came across this article. These 5 social media campaigns were extremely effective and reached a huge audience, some are still talked about today. I think that all of these campaigns struck some emotion, whether being funny, kind, or about something you love, which is what made them go viral. In order for a campaign to succeed, it must have a meaning behind it that hits the average person’s heart in some way or another.

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2 Responses to

  1. The Mr. Clean one is interesting, since it shows nicely the important complementarities between traditional and online media.

  2. jcoope5 says:

    I liked the Eggo- Kelloggs and Netflix campaign. This is an interesting pair, but by working together they vastly increase their reach.

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