Social media is rapidly changing every day. There are so many opportunities for companies to market through social media, as long as they are fast moving and stay up to date.

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  1. As the article mentions, video and mobile are clearly two of the dominant forces in social these days, and will likely continue to be so for a while.

  2. Eli Engelman says:

    I found this to be a really interesting article as well. The “mobile-ready content” paragraph resonated the most with me. As “story” features on apps like Snapchat and Instagram become more prevalent, I have noticed that businesses are leveraging this as well. Instead of making posts on their page that will be up there forever, they are using the temporary stories to make their message seem rarer and hoping their consumer will click on it. Like the article mentioned, “if your branded content doesn’t resonate with your audience, you have failed.”

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