http://www.zdnet.com/article/how-marketers-can-use-power-of-social-proof-through-fomo/

I came across this article and found it to be really relevant and true. FOMO, or the fear of missing out, is an extremely smart way to get consumers to buy products. Because most consumers look to what others are doing before making a decision, FOMO can easily be triggered. Everyone wants the newest and coolest trends.

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One Response to http://www.zdnet.com/article/how-marketers-can-use-power-of-social-proof-through-fomo/

  1. This is a great example of how to use the principle of social validation to persuade customers to make purchases.

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