Interesting Article About the Future of Digital Marketing

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This article is about how digital marketing will transform in the future using artificial intelligence to make decisions outside the data strategy set by humans and personalize consumers’ online experiences. I found it very interesting that marketers have developed an artificially intelligent chat-bot to use on company websites and social media pages. While this article claims that this is the future in online marketing, I am hesitant to believe that consumers will adapt to interacting with a “robot” rather than a real person. However, I do believe that artificial intelligence quality will improve over the years because companies are constantly collecting an abundance of data from consumers’ online habits.


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