Article Link: http://mashable.com/2017/09/13/digital-marketing-transformation/#beAQb9Fa2Sq2
This article is about how digital marketing will transform in the future using artificial intelligence to make decisions outside the data strategy set by humans and personalize consumers’ online experiences. I found it very interesting that marketers have developed an artificially intelligent chat-bot to use on company websites and social media pages. While this article claims that this is the future in online marketing, I am hesitant to believe that consumers will adapt to interacting with a “robot” rather than a real person. However, I do believe that artificial intelligence quality will improve over the years because companies are constantly collecting an abundance of data from consumers’ online habits.