“‘Likes Lead to Nothing’ And Other Hard-Learned Lessons Of Social Media Marketing”
This article talks about how marketers have increased spending on social media marketing by 200% over the past eight years, and that spending will only to continue to increase. Before reading this, I had never thought about the ROI in social media marketing. I found it interesting that almost half of the CMO-survey respondents reported that they were unable to show the impact of social media marketing.
I think that this article is both relevant to our class and important to read for anyone who is interested in social media marketing because it highlights both common failures in social media marketing and ways to market on social media successfully. In my opinion, the most important thing to take away from this article is that it is important to be authentic when social media marketing and stay on target with your brand and audience, rather than simply trying to rack up likes/views.