SELLING CERTAINTY AS A SERVICE WITH BLOCKCHAIN

http://adage.com/article/digitalnext/selling-certainty-a-service-blockchain/311115/

What many people don’t know is that blockchain can be used for much more than just cryptocurrency. This article talks about how blockchain can take away the uncertainty when buying ad space and promise infinitely better online security. Blockchain can allow ad agencies and companies to see who saw their ad, when they saw it, and what they did after seeing it. This is great because it takes the guesswork out of buying ad space. A company can now buy an ad and know the value they are getting instead of just hoping it hits the number of people that were promised.

Also, blockchain provides an incredible amount of privacy for a companies information. Every year, so many companies information is hacked, leaking their customers’┬ápersonal information such as credit card numbers. If a company were to use blockchain to keep their information secure, they would add more value their┬áservice and could market themselves as such.

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One Response to SELLING CERTAINTY AS A SERVICE WITH BLOCKCHAIN

  1. This is a very good explanation of many of the uses of blockchain.

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