When thinking about social media networks in which businesses can do their marketing we mostly think of Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google+. However, Snapchat can also be a good tool that business can use. This social network can be used by businesses for more than just adding stories that will disappear in a certain time; Snapchat’s geofilters may be used for getting people to be aware of a brand. “The ability to create, customize, and set a geofilter to a particular area makes it a great tool for businesses to advertise their products or services using customer-generated content” (Gilgus, 2017). For the filter to be successful it must be visually appealing without being too obstructive so that Snapchat users decide to use them in the images they send. For example, Gilgus (2017), worker of the marketing and PR agency Online Optimism, says that businesses in New Orleans have a great potential to use this feature as they can create filters related to festivals and carnivals that display the name of their company together with high quality graphics related to the festivities. As we did not talk about Snapchat in class as we did with other social media networks, I found interesting to notice that there are other options that businesses may not be taking advantage of.
Gilgus, S. (2017). Snapchat for Businesses in New Orleans. Retrieved from https://www.onlineoptimism.com/blog/snapchat-for-businesses-in-new-orleans/