The 6 Most Effective Social Media Metrics To Understand

This is a very interesting article about social media metrics in addition to what we discussed in class. The key point we have to remember is that it depends on the campaign which metrics are more important to look at. It all depends on what the Goal of the campaign is. Since there are a lot of different metrics available it is essential to determine the critical few, otherwise we can quickly get lost in the metrics and the amount of data.

https://www.forbes.com/sites/forbesagencycouncil/2017/07/14/the-six-most-effective-social-media-metrics-to-understand-your-campaigns-success/#7ca0af1b64cb

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One Response to The 6 Most Effective Social Media Metrics To Understand

  1. As we discussed in class, metrics are meaningless unless you can tie them to clear goals. That is one of the reasons why it is so important to define clear goals at the beginning of each campaign.

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