This article caught my eye because we have talked a lot about Twitter during class. I thought it made some really good points, because I have seen Twitter become less popular amongst my peers throughout the years. I also found it interesting that the article mentions the rise of “old-school media” through short videos that show activities such as cooking a meal. The article mentions how Twitter is struggling to catch up with other popular marketing platforms. In addition, it talks about another topic we have covered in class, the utilization of behavior tracking and how any existing publishing platform has the ability to target consumers if marketers have knowledge of their consumers’ behaviors and action tendencies.