The Four Most Popular Myths about Paid Advertising

https://www.forbes.com/sites/forbesagencycouncil/2017/09/06/the-four-most-popular-myths-about-paid-advertising-debunked/#16542774672e

This Forbes article includes the four most popular myths about paid advertising. I found it to be very interesting that the number one myth is that the top ad position is not always the best. The second and third ad positions are actually the best receiving more clicks. Before reading this article, I would have assumed it was the other way around.

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One Response to The Four Most Popular Myths about Paid Advertising

  1. This article is interesting, although as we saw in class, it is dangerous to attribute conversions directly to paid search campaigns when computing ROI. This can often overestimate its value.

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