Twitter Character Count Expansion

Twitter officially expands its character count to 280 starting today

Twitter has always been characterized by its 140 character count. At 140 characters, about 9% of tweets hit the limit. With its expansion to 280 characters, only about 1% of tweets hit the limit. Twitter claims that those who had more room to tweet received more likes, retweets, and @mentions, gained more followers, and spent more time on Twitter. But how will people who have been using Twitter since its inception react? Part of the fun of Twitter has been figuring out how to fit a message into 140 character. 280 characters changes the game.

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One Response to Twitter Character Count Expansion

  1. It is an curious change, especially since so much content is moving away from text and more towards images and videos. It makes you wonder how much will this really matter.

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