VW Brings its King Kong Ad to an Instagram Scavenger Hunt

This is an interesting article about how VW made an Instagram scavenger hunt based on an ad they had previously released on their new red Tiguan.  Interestingly, they kept the scavenger hunt ad-free but paid for ads that directed people to the scavenger hunt page.

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One Response to VW Brings its King Kong Ad to an Instagram Scavenger Hunt

  1. This is a really interesting example of how to mix traditional advertising with more involved social media engagement.

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